148: From $175k to $100 Million: Anne Mahlum’s Fitness Revolution

From starting with just  175k to creating a 100 million fitness empire, Anne Mahlum is here to share her incredible journey. How did she turn her vision into a massive movement that’s changing lives? Find out in this episode of The Jason Khalipa Podcast! In Episode 148, hosts Jason Khalipa and Gabe Yanez sit down with Anne Mahlum, founder of the groundbreaking fitness brand “Solidcore." Anne opens up about her early struggles, the pivotal moments that shaped her success, and the mindset shifts that helped her stay focused. Whether you're chasing your own fitness or business goals, her story is packed with lessons you won’t want to miss! We dive into what it truly takes to start from the ground up, navigate challenges, and stay committed to your purpose. If you’re someone who’s all about improving yourself—physically or mentally—this episode will keep you hooked from start to finish. Watch as Anne reveals the strategies that helped her scale her brand while maintaining the discipline and determination needed to thrive. This conversation is raw, real, and full of practical takeaways that every listener can connect with. https://www.instagram.com/annemahlum/ Code: JKPODCAST for 50% off Lab Work at Blokes For Him: https://blokes.co/jkpodcast For Her: https://choosejoi.co/jkpodcast Never let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube. Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA== Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=en Never Zero Newsletter: https://www.th.fit/ NCFIT Programming For Gym Owners: https://www.nc.fit/programming Philanthropy: https://avaskitchen.org/ Chapters: 0:00 Anne’s Journey: Creating a Run Club for Homeless Empowerment 2:01 How Running Helped Anne Overcome Her Own Struggles 6:20 Life-Changing Moments: Building Positive Identities 8:18 Turning Fitness into Job Opportunities for the Homeless 12:04 Rethinking Alcohol: Why Fitness and Sobriety Go Hand-in-Hand 13:59 12 Weeks Without Alcohol – Anne’s Eye-Opening Experiment 17:43 From Nonprofit to Business: Founding Solidcore with Passion 19:23 Crushing Self-Doubt and Creating a Vision for Success 22:58 Thriving During COVID: Anne’s Leadership Secrets 24:51 How Adaptability Sparked Business Growth Amid the Pandemic 28:27 Transparent Leadership: Gaining Trust During Hard Times 30:05 Building Strong Relationships Through Tough Challenges 33:32 Balancing Energy for Healthier Relationships 35:18 What Men Need in Relationships and How to Support Them 38:49 Why Self-Awareness Makes You a Better Leader 40:26 Using Feedback to Grow and Improve Relationships 43:47 Respect for Women: Tackling Inappropriate Comments 45:29 Men Taking Responsibility for Respecting Women 48:59 Be Your Ideal Self: Making Better Life Choices 50:40 Anne on Confidence: Hard Work and Self-Awareness Pay Off 54:12 Emotional Intelligence and Community in Business Success 56:01 Why Personal Connections Make or Break Customer Loyalty 59:19 Empowering Yourself to Build the Life You Dream Of