#122 Your Brand Is What People Say Behind Your Back: Are You Fake or Authentic?

Drew O’Brien is the first to tell you he was being a fake in his business. He was a successful designer teaching clients about authentic branding while wearing a costume of khakis and button-downs, speaking in a voice that wasn't his own, trying to be who he thought would get paid. In this conversation, Genea explores the exhausting performance of entrepreneurship and the courage it takes to stop being who you think people want and start being who you are. Drew's transformation from "The Design Company" to "We Make Cool Shit" isn't just a rebrand. It's a masterclass in what happens when you finally bet on yourself  … your TRUE self. Genea and Drew dive deep into the transformation that happens when you choose authenticity over approval: 🔹 The fear that kept him wearing khakis to client meetings for years  🔹 Why his biggest breakthrough came from making stickers as a joke  🔹 How losing his dream job became the best thing that ever happened to him  🔹 The difference between earning fake money and eating what you kill If you've ever felt like you're performing your way through business instead of building from who you really are ... This conversation will remind you that your authenticity isn't just nice to have … it's your greatest competitive advantage.   Connect with Drew:  Website: https://www.wemakecoolshit.co/ Instagram: https://www.instagram.com/wemakecoolshit/ Strategy Consultation: https://www.wemakecoolshit.co/free-design-strategyconsultation   About Make Cool Shit: We Build Brands That Kick Doors Down.   Connect with Genea:  [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/