111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO

In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing. Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice. Jane and Natalie explore:The real difference between being a VP and a CMO (beyond the title)How to lead with honesty and impact, even when it comes with riskWhy rebrands fall apart after the “fun part”—and how to avoid itThe power of healthy conflict and treating peers as your first teamHow being vocal on LinkedIn can cost you... and why it’s still worth itWhy “managing a team is like parenting” is a tired (and harmful) tropeThe importance of community when you’re the only woman in the room Key Links: Guest: Natalie Cunningham: https://www.linkedin.com/in/nataliercunningham/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ –– Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.