#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books.  We talk about:Helping Ramit Sethi and Tim Ferriss launch their booksHow to test and launch a nonfiction ideaCreating a brand around your book, Effective marketing strategies The merits of self-publishing and the minimum he would accept for a traditional publishing dealOvercoming burnout and the importance of play. * ABOUT CHARLIE HOEHN Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall.  Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each. * RESOURCES & LINKS📄 Interview Transcript (unedited) Charlie’s websiteCharlie on InstagramAuthor Alliance Play It AwayRecession Proof GraduatePlay for a LivingThe Power of Play | Charlie Hoehn | TEDxSantoDomingoChimay: The Rainbow Cheetah by Emilia Hoehn The Best Way to Get a Job: The TAG MethodHelp This BookPikfuThe #1 Mistake Authors Make That Kills Book SalesCharlie’s Cover Design tool   For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!