
London Writers' Salon
A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.
Show episodes

#146: Alda Sigmundsdóttir — How Blogging Changed My Life, Indie Publishing 101, Memoir, Writing About Culture With Integrity
Alda Sigmundsdóttir is a journalist, author, and independent publisher who has built a thriving literary life outside the traditional system. From blogging about Iceland to launching her own press, Alda has published over 11 books and grown a loyal global readership—while staying in full control of her creative work. W
Award-winning and bestselling author Maggie O’Farrell Hamnet and The Marriage Portrait author takes us behind the scenes of her creative process—from the early struggles of starting out to the discipline and instinct that shape her acclaimed novels. We explore the irresistible drive to write, the role of characters in
What if the traditional publishing world says “no”? Eleanor Anstruther—acclaimed novelist and creator of The Literary Obsessive—shares her bold leap into indie publishing, serialising fiction and memoir on Substack, and why you need an Artist DNA to draw an audience. We discuss: Her aristocratic background and experien

#143: Julia Cameron – How to Reignite Your Creativity Through Daily Rituals, Believing Mirrors & The Artist’s Way (From the Vault)
Julia Cameron, author of The Artist’s Way and one of the most influential voices on creativity of the last three decades, shares timeless wisdom on nurturing the artist within. We discuss: Morning Pages and Artist Dates as tools for creative recovery.Why being of service is at the heart of writing.Writing in dialogue w

#142: Chris Banks – How To Use AI In Your Writing , Staying Weird & Keeping Control as Creatives
(Interview from 2024) The founder of ProWritingAid, Chris Banks, shares his thoughts on how AI is reshaping writing, editing, and the creative process. Recorded in front of a live audience after Writers' Hour. We discuss: - AI as a creative partner: Can it replace writers? - Using AI responsibly to save time, enhance

#141: Jono Hey – Build a Creative Practice That Sticks: Mastering Visual Thinking, 900+ Sketches, Deep Simplicity and Collaborating with Bill Gates
Jono Hey, author of Big Ideas Little Pictures and creator of Sketchplanations, shares insights from over a decade of explaining the world through sketches. We discuss: The power of visual thinkingBuilding a new identity when changing careersKnowing when a piece is done and ready for publishingTips to get started with