
London Writers' Salon
A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.
Show episodes

#160: Nicolas Cole — How to Balance Art and Business as a Writer: Ghostwriting, AI, Focus & Sustainable Success
Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce. We discuss:How poetry kept him creatively grounded while buil

#159: Chris Banks — How to Build Creative Resilience: Feedback, Gratitude, Positive Psychology & the Courage to Write
Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair. We discuss:Why “leaning into your weird” can unlo
Amie McNee—creativity coach and writer behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary. We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and

#157: Joseph Fasano – How to Think Like a Poet: Unlock Rhythm, Creative Freedom & the Courage to Create; Plus Build a Following For Your Writing
Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom. We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is

#156: George Walkley – Understanding AI: A Practical & Positive Guide for Writers, Creators & Publishers, Plus Ethics, AI vs Human Imagination.
George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life. We discuss:How George transitioned from traditional publishing to AI consu

Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood. We discuss:How Gretchen found her voice and path as a writerDealing with nays