110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal

In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development. Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformation, and operational rigor across fintech, edtech, and data governance. With a background in psychology and a clear-eyed view of how teams and businesses scale, Kim shares the mindset shifts and tactical lessons that shaped her journey. Jane and Kim explore:Why marketers need to become financial and data stewards to earn trust and influenceHow to market marketing internally and build advocates across the orgWhat it really takes to modernize a legacy brand without losing its coreHow to approach marketing during an acquisition and speak to buyers, not just customersThe importance of protecting your team’s emotional and mental bandwidthHow to pitch yourself and take up space, especially as a woman in leadershipWhy failing safely is more realistic than failing fast Key Links: Guest: Kim Tran: https://www.linkedin.com/in/kimtrandc/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ –– Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.