107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems)

***Recorded LIVE at WIB2BM LIVE ATLANTA*** In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape great marketing leaders. They open up about failed campaigns, tool disasters, event regrets, and how they’ve built teams that don’t just tolerate failure - they learn from it. From creating psychological safety to pushing back on prescriptive execs (even the ones with AI patents), this episode is a candid look at what it really takes to lead with empathy, resilience, and a little rebellion. Packed with tactical advice, personal stories, and plenty of f-bombs, it’s a masterclass in growing your team-and yourself-through the hard stuff. This live panel unpacks:Why failure is a must-have in high-performing marketing teamsHow to build psychological safety without babying your teamTactics for turning a f*ck-up into a team-wide learning momentThe CEO “parking lot” trick for pushing back on prescriptive leadershipHow to evaluate AI tools (and avoid shiny object syndrome)What to do when your event investment flops—and how to design ones that actually workThe power of structured gatherings and thoughtful details at live eventsCareer pivots, personal advisory boards, and defining your authentic marketing pathHow to create space for younger team members to build resilience and take ownership Key Links: Guests: Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/ Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ -- Like WIB2BM? Show us some love with a rating or review today! <3