104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts. Rissy and Jane discuss:How Rissy moved from NYC to Amsterdam and launched her consultancy, Dimple StudioThe mindset shift from freelancer to business ownerLearning to promote yourself without feeling cringeLeveraging buyer ego in B2B messaging while keeping your own in checkWhat it really means to not gatekeep in marketingWhy most B2B messaging misses the markHow to build value messaging that drives sales enablementThe story of a value prop that unlocked new revenueGetting speaking gigs and lessons from her first keynoteWhy helping your buyer look good is the ultimate marketing strategy Key Links: Guest: Rissy La Touche: https://www.linkedin.com/in/rissylatouche/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ -- Like WIB2BM? Show us some love with a rating or review today! <3