071 - How to Make your Brand Strategy Actionable

Points of discussion: 1. What is a Brand Essence? 2. Brand Strategy vs. business strategy  3. Examples of Brand Essences 4. Can these become public facing? 5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design 6. Mood Boards serve as a phenomenal rapid prototyping tool - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com