Beer Branding Trends

Points of discussion: 1. McLaughlin PC's website + matthew@mclaughlinpc.com - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the

Points of discussion: 1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ] 2. AleSmith Brewing 3. Let's talk hard cider - [BBT Newsletter] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cod

Points of discussion: 1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging 2. Staggered Rebrand Launch [Podcast] 3. Email Isaac to discuss your package refresh: isaac@cododesign.com  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or questio

Points of discussion: 1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands) 2. Email Isaac to discuss your brewery's package refresh: isaac@cododesign.com - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on t

Points of discussion: 1. Why are package refreshes so hot right now? 2. Here’s our series thesis:  There are more breweries today in the US than anytime in history, yet consumers are drinking less beer. This has led to flat-to-declining sales for breweries of all sizes across the country. The fallout? Marketing budgets

Points of discussion: 1. What is a Brand Essence? 2. Brand Strategy vs. business strategy  3. Examples of Brand Essences 4. Can these become public facing? 5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design 6. Mood Boards serve as a phenomenal rapid prototyping tool - Learn more at: ww