Beer Branding Trends
Conversations with CODO Design on building stronger craft beverage brands.
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Points of discussion: 1. How CODO refreshed MAP Brewing brand - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding
097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
Points of discussion: 1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A 2. How we refreshed Malibu Brewing's package design 3. How we rebranded Wachusett Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us t
Points of discussion: 1. Acquired - So you bought a brewery. Now what? 2. Defining your Brand Equity: Fast & Slow 3. Embrace the "Staggered" rebrand launch 4. When to jettison your Brand Equity 5. A designer & a lawyer walk into a brewery - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com -
Points of discussion: 1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now 2. Is a House of Brand right for your brewery? [BBT Newsletter] 3. Rebranding Wachusett [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on t
Points of discussion: 1. How to de-risk your brewery's rebrand [BBT Newsletter] 2. Email: isaac@cododesign.com to discuss your brewery's rebrand 3. Craft Beer, Rebranded [book bundle] 4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 5. Package Refresh Series 6. Defining your Br
Points of discussion: 1. Are fancifully-named beers Sub Brands? [BBT Newsletter] 2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series) 3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a top