#022: Stu McLaren Spills the Secrets on Recurring Revenue

You care about making a difference—and building a business that actually lasts. If you"ve ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation. Today, I’m joined by Stu McLaren, membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable, purpose-driven business using the power of memberships. With over 16 years of experience helping entrepreneurs scale their income and impact, Stu shares the behind-the-scenes strategies that turn loyal audiences into thriving communities—without burning out or selling out. If you"re thinking about launching a membership, growing one, or just curious how to add more stability to your income, this episode is packed with actionable takeaways you can start using right away. WHAT YOU"LL LEARN IN THIS EPISODE: ✅ Why memberships are one of the smartest (and most sustainable) ways to grow a mission-driven business ✅ The mindset shift entrepreneurs need to make if they want recurring revenue without losing momentum or impact ✅ How to create a membership that actually serves your people—and keeps them coming back month after month ✅ Real-world lessons from Stu’s own journey building successful memberships (and what he"d do differently if he started again) 3 KEY TAKEAWAYS: 1️⃣ Predictable Profit Is Built, Not Hoped For Memberships aren"t just about monthly income—they"re about building trust and community over time. If you focus on delivering real value consistently, revenue becomes a byproduct of impact. 2️⃣ Small Audiences Can Create Big Results You don"t need 100,000 followers to launch a profitable membership. Stu explains why depth over width wins every time when it comes to building a loyal, paying community. 3️⃣ Memberships Must Evolve with Your Members What your audience needs today may not be what they need six months from now. Staying curious, flexible, and focused on member success is the key to sustainable growth. RESOURCES MENTIONED:Grab your FREE copy of Predictable Profits → Get The BookJoin Stu’s free training → Join HereLearn more about Stu: Visit His SiteExplore Membership.io → Click Here MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!