Zero to One: Customer Discovery Lessons from Matias Gath, Pulppo

From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor.  In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about: – What real estate insight led to the creation of Pulppo; – How to define company values based on the co-founders values; – How did Matias and Agustin went about validating their thesis, from customer discovery to defining priorities; – How they nailed go-to-market in the traditional segment of real estate, and across Latin America; – The next frontier for Pulppo; – What advice Matias would share for startup founders in their 0 to 1 phase. My name’s Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm! Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop