Zero to CEO: Scaling Strategic Sales Teams with Gregg Murphy

In this episode of Zero to CEO, I speak with successful sales executive Gregg Murphy about scaling strategic sales teams. Join us as we welcome Gregg, a seasoned sales leader with over 20 years of experience in strategic sales. Gregg has a proven track record of transforming sales processes and developing award-winning sales teams. In this conversation, he shares insights from his latest book, Sales Sucks, co-authored with Mike Latch. The book captures their journey and expertise, offering strategies needed to successfully scale your strategic sales team and avoid common pitfalls. Tune in to learn how strategic sales differ from other types of sales, the power of a good process and script, the importance of proper training and management, the creation of custom tools, and the necessity of embracing change. Join the waitlist for the launch of ‘Sales Sucks’ at www.salespatter.io/salessucks