Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches

Questions covered in this episode:   1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:01 What are your roles in Zendesk? 5:13 Can you talk about what Zendesk is actually doing with AI? 11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent? 13:48 Do you have any frameworks? 15:31 How does product marketing integrate with the PM team? 17:56 How do you measure success for a B2B launch? 20:13 What are your tried and true methods of continuing that launch momentum. 22:32 How do you think product marketing is going to change over the next five or 10 years?  24:34 How should AI play a role in product marketing?  26:53 How do you achieve work life balance? 31:13 What's your favorite thing about product marketing? 39:47 What do you think has been the one thing that's been most important for growing your career?  Want more insights from Candace Check out her Sharebird Profile. Looking to connect? You can find Candace here on LinkedIn.