YouTube Title Expert Reveals Formula to 10x Your Views with Jake Thomas

01 Jul 2025 • 50 min • EN
50 min
00:00
50:45
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Struggling to get clicks on your YouTube videos or emails? I'm talking with Jake Thomas, the creator of the Creator Hooks newsletter, about the proven formula behind writing irresistible titles. With over 1,000 YouTube titles generating hundreds of millions of views, Jake shares how tapping into the three emotions—curiosity, fear, and desire—can instantly boost engagement. Learn the difference between clickbait and compelling hooks, how to avoid common title mistakes, and how to remix your ideas using formats from high-performing channels. Listen in! Mentioned in This Episode: Creator Hooks Newsletter — https://www.creatorhooks.com Creator Hooks Pro Tool — https://www.creatorhooks.com/pro Joe Sugarman’s AdWeek Copywriting Handbook — https://www.amazon.com/Adweek-Copywriting-Handbook-Ultimate-Business/dp/0470051248 Age of Propaganda by Anthony Pratkanis and Elliot Aronson — https://www.amazon.com/Age-Propaganda-Everyday-Persuasion-Youre/dp/0805074031   Key Quotes: "Curiosity, fear, and desire are the three click-worthy emotions behind every successful title." "Clickbait is only clickbait if you don’t deliver on the promise." "Your audience already has those fears—you're not planting them, you're guiding them." "Start with a killer idea and titles become easy." "Most title mistakes come from trying to be mysterious instead of clear and compelling." "Be specific. The more qualifiers in your title, the better it performs." ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

From "Evergreen Marketing (formerly CarrotCast)"

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