Your Website Isn’t Just a Business Card—It Should Be Closing Sales with Philippa Gamse

Sign Up with Metricool today! https://metricool.com/katie Are you only tracking sales but missing the bigger story your website is trying to tell you? This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights. We explore:The biggest mistakes business owners make with website dataHow to discover untapped revenue opportunities through segmentationWhat bounce rate is actually telling you (and what it’s not)How your About Page might secretly be the trust-builder you're overlookingWhy vanity metrics are misleading—and what you should measure instead Timestamp: 00:00 – Why sales numbers alone won’t grow your business 02:15 – Philippa’s background and success helping 500+ clients 06:45 – Real-life case study: how analytics saved a casino’s bus route 11:02 – The power of segmentation (and why bounce rate can lie) 17:34 – What your About Page says about trust 21:10 – Why business owners ignore the “middle” of the customer journey 27:40 – Three analytics every business owner should actually care about 34:20 – How AI is impacting website strategy 39:00 – Future-proofing your site in the age of AI and short attention spans 44:15 – Why Website Wealth is a must-read for business leaders If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen! Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing. Hit play now and unlock the hidden insights already living inside your site. Want to go deeper? Grab Philippa’s book Website Wealth— https://a.co/d/eC5IBG3 Let’s make your website work harder and smarter—starting today. Visit Philippa Gamse's online: Website: https://websitesthatwin.com/ LinkedIn: https://www.linkedin.com/in/philippagamse/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips Hosted on Acast. See acast.com/privacy for more information.