Your Personal Brand: The Secret Key to Business Success on LinkedIn And Beyond with Rachel B. Lee (EP 82)

Your personal brand isn’t just about how others perceive you — it’s about how you intentionally craft that perception to drive business success. In this episode of The Biz Doctor Podcast, Lauren Goldstein sits down with Rachel B. Lee, branding expert and LinkedIn top voice, to explore the power of building an authentic personal brand. Rachel shares her journey from corporate life to becoming co-owner of Standout Authority, offering valuable insights on how entrepreneurs and business leaders can harness their personal brands for success on LinkedIn and beyond. In this episode, we cover: The four essential steps to crafting a strong personal brand.Why LinkedIn is the ultimate platform for business professionals — and how to use it strategically.The intersection of personal branding and authentic leadership — how to create real connections that drive business growth.Resources mentioned: "Think Again" by Adam Grant – An essential read on rethinking assumptions and approaching problems as a scientist"Never Split the Difference" by Chris Voss – A powerful guide on negotiation, highly recommended by entrepreneurs worldwideStandout Authority – Learn more about branding strategies and LinkedIn training from Rachel and her team. LinkedIn Learning – A platform offering expert-led courses on personal branding and more.Ready to elevate your personal brand and unlock new business opportunities? Don’t miss this episode with Rachel B. Lee, and be sure to connect with Lauren and Rachel on LinkedIn and share with your business owner friends! ------------------------- If you enjoyed this episode and it sparked something in you, please give us a 5-Star rating/review and share this with your friends and fellow business owners.   Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears. ------------------------- Meet your host. Lauren Goldstein.  She is the founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership. Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief. She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to Fortune 500 companies like Apple, Nike, and AT&T, among others. For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under their business, visit her website GoldenKeyPartnership.com. You can also connect with her on Instagram or LinkedIn. The Biz Doctor Podcast is produced by Story Studio Network.