You’re Playing Small—Here’s the Brand Fix

Does showing up online ever feel like wearing a mask? You’re doing all the “right” things—polished posts, perfect hashtags—but it’s not landing. Or worse, it feels nothing like you. In this empowering episode, Elyse Archer sits down with therapist and authenticity expert Michelle Chalfant, alongside elite stylist Jessica Papineau, to shatter the myth that personal branding is just about image. Together, they reveal how building a brand from the inside out—one rooted in your values, voice, and vision—becomes your greatest sales superpower. If you’ve ever felt afraid to fully be seen or worried that showing up as your true self could cost you sales, this episode will shift everything. You’ll learn how to harness the energy of authenticity to attract high-level clients, elevate your income, and build unshakable trust—all while staying true to who you are. What You’ll Learn: - Why authenticity beats the algorithm every time (and how to tap into it) - How your image and style can amplify—not overshadow—your personal brand - The mindset shift that turns vulnerability into your biggest asset in sales -  Practical steps to align your brand with the real you—and watch your business soar Let’s Connect: -Follow Elyse on Instagram -Send Elyse a DM on LinkedIn -Join Elyse on YouTube -Follow Michelle Chalfant on LinkedIn -Follow Jessica Papineau on LinkedIn