You’re Focusing on the Wrong Thing—Here’s What Actually Grows eCommerce Sales

Over the past three decades, Matthew Stafford has successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew, the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands, has mentored thousands of store owners through paid eCommerce groups and live events. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million mark. To top it off, he's been speaking on stages about eCommerce optimization for the past seven years! Before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America - BGS LIVE. What you will learn How optimizing your eCommerce site can double your revenue without increasing traffic. Why asking customers what almost stopped them from buying can unlock major sales growth. How simple changes to checkout forms can reduce abandoned carts and boost conversions. Why AI is reshaping traffic strategies and what it means for your eCommerce business. How top eCommerce brands use customer experience to drive repeat sales and long-term success.