You Gotta Have Balls: The Secrets Behind Building a Sports Collectibles Empire

How do you turn a childhood paper route into a multi-million-dollar empire? And what do bagels and sports memorabilia have in common?   In this episode,we sit down with Brandon Steiner, the pioneer who redefined the sports memorabilia industry. From creating the Everything Bagel to striking groundbreaking deals with the Yankees, Brandon shares his journey of growth, grit, and game-changing moments. Whether you're a business owner, sports fan, or someone in need of inspiration, this episode has something for everyone.     About the Guest: Brandon Steiner is the founder of Steiner Sports and Collectible Exchange, a visionary entrepreneur, and author of You Gotta Have Balls. With decades of experience marketing athletes and memorabilia, he’s revolutionized the sports collectibles market while emphasizing growth, empathy, and innovation.     Episode Highlights: Brandon’s unconventional journey from delivering newspapers to creating the Everything Bagel. Redefining sports memorabilia with deals like the Yankees’ old stadium and Mark Messier’s collectibles. Why empathy and putting your customers first are non-negotiables in business. The importance of perpetual growth: "What else? What’s next?" A candid take on selling your business and the hard truths behind private equity partnerships. Brandon’s advice to entrepreneurs: Own your mistakes, solve problems, and always think ahead. Don’t miss this deep dive into the mindset of a true game-changer.      Favorite Quote: “I always say, don't run away from your problems, run to them…And when you screw up, own up, man up, fix it, and get it right.”     Connect with Brandon: https://thesteineragency.com https://collectiblexchange.com https://www.linkedin.com/company/Collectible-Xchange https://twitter.com/cxstuff https://www.facebook.com/CollectibleXchange https://instagram.com/CollectibleXchange   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.