Writing for purpose-driven brands with Carmen Hawker

In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode, she talks about: The difference between not-for-profit and purpose-led organisations Where and how she finds her clients Why she likes project-based work and how she balances her workload The challenges behind 'greenwashing' What a Bcorp is and how she works for them Writing persuasive copy in the purpose-led brand space Connect with Carmen through her website: https://carmengetit.com.au/  Find Rachel www.rachelsmith.com.au       Find Lynne www.lynnetestoni.com  Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co