Community to Customers: How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Converting a community of Instagram followers into customers isn’t easy. You have to be authentic, consistent, and have a strong value proposition for a quality product. But if anyone’s found the formula for success, it’s Megan Roup. Since launching her fitness company The Sculpt Society in 2017, she’s garnered over 260,000 followers on Instagram and attracted the attention of celebs like Shay Mitchell, Sofia Richie, and Elsa Hosk. But she’s not just growing her following, she’s growing her business. Last year, the entrepreneur grew her company by over 700% (!), successfully cultivating an engaged community on social media that’s as willing to download her app as they are to like a post. I can’t wait to chat with Megan about how she’s leveraged social media to grow her brand and business, including the specific strategies she’s used to convert Instagram followers into customers. Without further ado, let’s get into it. Welcome to WorkParty, Megan! To join the WorkParty click HERE To connect with Megan Roup click HERE To connect with Jaclyn Johnson click HERE To learn more about The Sculpt Society click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode is brought to you by: Native • Go to Native.com and use code PARTY to get 20% off your first purchase at checkout! printfresh • Head to printfresh.com and use code PARTY for 15% off your first order. Produced by Dear Media