From Idea to Download: How to Launch a Five-Star App with Lisa Donovan, Founder of The Pattern

There are over 2 million apps in the app store, so getting your app made, must less, discovered is a monumental task. Which is why I’m so excited to have Lisa Donovan, the founder of the wildly popular Astrology app, The Pattern, on today’s episode to tell us how it’s done. Since launching The Pattern in 2019, Lisa has grown the app exponentially, garnering over 15 million users, including celebrity devotees by the likes of Channing Tatum, SZA, and Issa Rae. Clearly, she knows a thing or two about how to build an app that stands out. Needless to say, I’m so excited to talk to Lisa about how to actually turn an idea for an app into a reality, adapt the product based on user feedback, and so much more. So, without further ado… Welcome to WorkParty, Lisa • Join the party on social @workparty and stay in the know at workparty.com. Visit RentTheRunway.com and use promo code PARTY for 30% off for a limited time. Visit OralEssentials.com and use the code "party" to save 15% off your first order. Produced by Dear Media Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival To follow along with Create & Cultivate: https://www.instagram.com/createcultivate www.createcultivate.com To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton