WHR 3.88 : Should You Learn Sales & Marketing Or Can You Hire Someone? With Luke Charlton

Today we are joined by the Advertising Specialist for Coaches, the Aussie Hermit himself, Luke Charlton. We talk about marketing, sales, and how you differentiate the two. He also shares the many ups and more downs he has experienced in his business ever since starting it.   In 2013, Luke Charlton (AKA: The Aussie Hermit) decided to quit his comfortable 6-figure/yr government job, move halfway around the world, and start an online business as a Coach.   Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error struggling and nearly going bankrupt, Luke finally discovered the formula for online success now helping over 4,000 Coaches grow their business online.   Along with that, he's been featured in “6-Figure Coach” magazine, spent in excess of $16 million on advertising, banked $50M+ in sales for his clients, and has been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more.   Now he spends his days as a hermit living somewhere near Byron Bay, teaching other Coaches how to get a lot of clients sending just one 15-minute email per day, which he’d love to share with your audience.   Connect with Luke at: Website: https://lukecharlton.com/ LinkedIn: https://www.linkedin.com/in/lukecharlton/ FB: https://www.facebook.com/theaussiehermit/ IG: https://www.instagram.com/lukercharlton/   Listen to his podcast: https://lukecharlton.com/the-15-minute-client-podcast/   ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email   Website 💻 https://workathomerockstar.com WHR Facebook Group 📌 https://www.facebook.com/groups/workathomerockstarjamroom   Feel free to DM us on any of our social platforms: Instagram 📷 https://www.instagram.com/workathomerockstar Email 💬  tim@workathomerockstar.com LinkedIn ✍ https://www.linkedin.com/in/timmelanson/ In This Episode: [1:06] What’s a story of success for Luke? [3:08] What didn’t go as Luke planned? [10:01] What was his first business idea? [11:41] How important is it to learn how to market your business versus finding someone to do it for you? [14:53] Anik Malenfant, the founder of Mastering Ascension, shares her wonderful experience with Tim Melanson [17:58] How do you differentiate between marketing and sales? [21:03] How can someone get clear on what it is they do? [24:38] How does Luke have his home office set up? [27:58] What’s exciting in Luke’s business right now? [30:03] Outro