Women Who Build: Kim Caldbeck, Operating Advisor at Bessemer Venture Partners and Former CMO, Coursera on 5X-ing Revenue at Coursera and Building Marketing Teams.

In today's world, you may be building the best product or business, but you cannot go far without the right branding. And this is true for both consumer and B2B offerings. There is a reason Salesforce and Shopify are top-of-mind for global businesses. There is a reason why Apple and Lululemon are top-of-mind for American consumers. Therefore, today's CMO is shaping marketing strategies, driving an organization's mission and vision forward, identifying the right business opportunities, and so much more! I know one such CMO, Kim Caldbeck, Operating Advisor at Bessemer Venture Partners and Former CMO, Coursera. Kim joined Coursera when it had just raised its Series B and saw the company through its IPO. There was a point in time when she grew it from 9 million to 31 million learners within a year! In addition to her work at BVP, she advises multiple technology startups in diverse sectors. Kim swears by the Six Ps of Lean Products: persona, problem, proposition, positioning, product, and promotion strategy, and suggests that companies of any size visit and revisit these as part of their strategy. In addition to the Six Ps, Kim talks about: - Building marketing systems geared to scale - Balancing the long-term with short-term marketing approaches and metrics - Marketing and AI - Importance of hiring a GenZ marketeer This was one of my top 3 episodes of Women Who Build: there is so much to learn from Kim, both from a technical and personal standpoint. Watch and learn! #marketing #artificalintelligence #growth #productmarketing #branding