With Great Influence Comes Great Responsibility

Influencer. It’s a word and an idea that a decade ago seemed like a fad. But thanks to the cross pollination of niche communities on the internet and digital-marketing smarts, today’s social-media celebrities are hotter than ever. Such "influencers" have built an industry that’s worth millions and hold sway over significant segments of humanity. With all of that influence comes murky and often misunderstood risk, liability and insurance concerns. On this episode of Insurance Speak, Katie Pope, vice president of Executive Lines at The Liberty Company Insurance Brokers, illuminates the growing legal and liability concerns surrounding social-media influencers.