Exploring the Nuances of Global and Luxury Marketing with Influencers

The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s the accumulation of those different perspectives that I feel makes me, and I suppose, you, smarter. We’re better at our jobs because we listen to someone else’s perspective, even if it’s about something we fell comfortable that we know well. I had the great pleasure of being a guest on Lara Schmoisman’s podcast, Coffee No. 5, a few months ago. I didn’t know Lara before we did the interview, but as I prepared and then chatted with her, I realized … here’s someone with a world of different perspectives I need to know more from. Lara is a luxury marketing specialist which is a category I definitely want to know more about. She’s also a global marketing expert. She works with clients around the world and can bring the experiences of working in different countries, cultures and languages to the table, too. Lara is based in L.A., but is originally from Argentina. Her take on marketing and branding has created a nice following for her in the industry, not just on her podcast, but through her work at her agency, The Darl. I invited Lara to come on the show and talk to us about all those things and give us a little different perspective. Today's episode is brought to you by Zencastr and Basecamp. I'm excited to tell you more about them, because I use them both. All the interviews I record for this show are captured with Zencastr. I've used it for years to capture high-quality audio over the web. It does high-quality video, too. Zencastr records each guest locally … the file is saved to their computer … then it uploads the crystal clear audio and video right into a cloud folder and the Zencastr suite so you have high-quality raw materials to work with. Get 30% off a pro account at zen.ai/winfluence. And if you’re wondering how I keep all my work organized for this podcast and all the influence marketing strategies I’m working on for clients out there? That’s easy. Basecamp. I’ve been using it for project management and team communications for almost two decades. Basecamp is all about simplicity. It’s designed to give you and your team the tools you need to get work done. Messages, to-dos, file storage, chat, calendar and more. Bring all-in-one project management to your business. There’s a 30-day free trial. You do not need a credit card to try it. Go to jason.online/basecamp. Learn more about your ad choices. Visit megaphone.fm/adchoices