Digging Into True Influence with Author and Trainer Brian Ahearn

For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can zero in on the concept of influence rather than influencers. The whole theme of my book Winfluence, and a lot of what we talk about here on Winfluence, the podcast, focuses on the fact that removing the "R" from the term means we have a more holistic approach and success with leveraging third parties to influence audiences to take action. In the world of sales and marketing, the term Influence gets thrown around, but it often harkens people back to the seminal book on persuasion from Dr. Robert Cialdini called Influence. It was published in 1984 and is still selling today. In fact, the most recent update actually amended his six principles of persuasion. There are now seven which my guest and I get into today on the show. That guest is Brian Ahearn. He is a Cialdini disciple. So much so that he’s even been certified as a Cialdini instructor and teaches techniques in influence and persuasion to corporate sales teams, marketing departments and beyond for a living. I chatted with Brian on Digging Deeper, Cornett’s podcast a few months back. He told me then he was working on a new book.  That new book is out. It’s called The Influencer. And he’s here today to talk about it, but also to walk us through the principles of influence he teaches and how they can apply to our own credibility and influence, but also in practical manifestations like choosing the right influencers to use for your influence marketing efforts.  The book, by the way, is a story of fiction … a business allegory if you will … about a character named John Andrews, and his path to learning to become influential. I loved the book. It reminded me of a similar parable approach to business principles which is probably my favorite business book ever called Happy Work, by my pal Chris Reimer.  Brian will tell you more about it and influence in today’s episode, which is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with Meredith Jacobson from We Are Boosters, about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices