Will Read, Samson Shulman, Steve Carse | IG Live

Will Read As the Founder & CEO of CannaPlanners, Will Read brings a no-nonsense approach to disrupting the cannabis industry. His background is as dynamic as his leadership style, spanning music, tech, and entrepreneurship. After sharpening his skills in business development at Apple, Will launched CannaPlanners in 2016 to normalize cannabis through bold design and next-level digital marketing. With a decade of experience in tech and branding, he’s tackled the industry’s toughest challenges—breaking down stigmas, boosting brand visibility, and helping cannabis businesses make noise in a crowded market. Samson Shulman Samson Shulman is a former music executive turned therapist who successfully pivoted careers to found a podcast platform dedicated to supporting the mental well-being of creatives. The platform ranks in the top 5% on Spotify and has amassed over 4 million views on YouTube. Steve Carse Steve Carse is the co-founder of King of Pops, a community-focused frozen treat company that began with a single pushcart after he was laid off during the Great Recession. Under his leadership, the company has grown into a beloved brand across the Southeastern U.S., selling millions of pops annually and expanding into over 80 franchise territories from Miami to Houston to D.C. King of Pops is also recognized as the largest pushcart business in the country, with around 500 carts in operation. Beyond King of Pops, Steve is an advocate for building value-driven businesses. He authored Work Is Fun, a book focused on creating more meaningful and playful work environments.