Wil Reynolds - Playing to Win in Business

Wil Reynolds is passionate about helping people and businesses grow. He’s the founder and CEO of Seer Interactive, one of the most reputable digital marketing agencies in the US, where he helps Fortune 500 companies develop SEO and digital marketing strategies. In this episode, you’ll hear how Wil launched his business after discovering his philanthropic side, how he’s grown Seer into a multimillion-dollar business, and the insights he has gained along the way. Wil discusses the client-centered approach that has helped him stand out and grow his business, why he looks at business like a sport, the point when he recognized he was becoming more of a liability than an asset as a CEO, and why he’s passionate about fostering growth and development for his team. Wil shares the important characteristics he looks for in clients, how he differentiates his company in the market, his approach to managing the financial uncertainty of being an entrepreneur, and why you should calculate the cost of business growth. Drawing from his own experiences, Wil offers his insights about growing at your own pace, comparing your journey to that of others, balancing your business and personal life, and making conscious decisions to prioritize your personal well-being. Skip to Topic: 11:38 - Using a client-centered focus to grow your business (without relying on salespeople)  14:16 - Recognizing when you’re becoming a liability to your business & what to do about it 16:43 - Creating a business that fosters growth and development for your team 18:44 - Hiring talent that is strong in areas you are not 21:55 - How to mitigate the uncertainty of entrepreneurship 26:18 - Using a data-driven, honest approach to stand out in the market 28:33 - Working with clients who are outcome and customer-focused 31:09 - Finding your market fit to differentiate yourself 33:26 - The fallacy of comparing your business to your competitors 37:17 - Why you should calculate the cost of business growth Find Wil at: Website: https://www.seerinteractive.com/ Wil’s Blog: https://wilreynolds.medium.com/ Twitter: https://twitter.com/wilreynolds Instagram: https://www.instagram.com/seerinteractive/?hl=en Facebook: https://www.facebook.com/SeerInteractive LinkedIn: https://www.linkedin.com/in/wilreynolds/ Visit Stephanie at: https://stephaniehayes.biz/ Follow me on Instagram | Facebook | LinkedIn | Twitter Support the show