WICKED: FOR GOOD Soars to Record Presales | Maya Cinemas' Greg Heckmann [Presented by Irwin Seating]

This week on the Boxoffice podcast, presented by Irwin Seating, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk recap the opening weekend of Lionsgate’s Now You See Me, Now You Don’t and forecast the November 21st release of Universal’s Wicked: For Good. In the feature segment, Rebecca speaks with Greg Heckmann, the director of marketing for Maya Cinemas, about key initiatives including the chain’s Young Cinema Professionals workshop. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18  What to Listen For 00:00 Intro  01:00 What the Maya Interview Covers 02:00 Weekend Box Office: Frankenstein, Running Man, NYSM 3 03:24 Oscar Isaac’s Ska Band & Frankenstein Reactions 06:59 Running Man Review & Performance 07:49 Now You See Me 3: Strong Opening & Franchise Strength 09:35 Wicked For Good Tracking: Baseline 135M 10:40 UK & US Presales Break Records 11:58 High-End Forecast: 180M–210M Possibility 14:05 Expected Range: 145M–175M Opening Weekend 15:10 Why Many Viewers Will Wait for PLF on Thanksgiving 16:57 Behind the Scenes: New Songs & Expanded Story 17:35 Wicked as a Cultural Holiday Event 19:55 Economic Strain & Moviegoing as the Affordable Alternative 21:58 Why Theaters Still Offer the Best Value for Families 22:40 2025 Thanksgiving Outlook: Narnia’s IMAX Exclusivity 24:00 Should Wicked Become a Holiday Double-Feature Tradition? 25:25 Harkins Re-Release Success Story 26:00 Transition to Feature Interview 27:00 Interview: Maya’s New Young Cinema Professionals Program 29:15 Maya’s Community & Holiday Food Bank Initiatives 31:00 Why Investing in Young Workers Matters 33:20 How Pandemic & Strikes Affected Youth Entry into Exhibition 35:10 Anime & Event Titles Bringing Younger Audiences Back 36:00 Sending Young Cinema Workers to the CinemaCon Fall Summit 38:40 First Impressions from the Selected Participants 41:10 Plans to Expand the Program Next Year