Why Your Social Posts Aren't Filling Your Events (And What Actually Will)

Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don’t equal registrations, and engagement doesn’t always lead to action. She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it. The Problem with Relying on Social MediaWhy social engagement doesn’t translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals inviting The Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone’s inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audience Creating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategy Key Takeaways for MarketersStop treating social media as your main event driver—it’s a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevance Whether you’re planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach.  Are you ready to turn your next event from under-attended to unforgettable?  Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here