Why Your Product Isn’t the Most Important Part of Your Product Business.

Send us a text Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business. In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands. We’ll cover:Why “build it and they will come” is a dangerous mindset for product-based foundersThe role of retailers, stockists, and partners in helping you growThe power of distribution and getting your product in front of more peopleWhy supporting your stores and stockists is just as important as landing them in the first placeThe shift second-time founders make that first-time founders overlookWhat else matters more than the product itself (pricing, marketing, visibility, and customer experience) By the end, you’ll know exactly where to shift your focus so your product doesn’t just sit pretty on a shelf - it actually sells. ✨ Free Training Alert: Want to build a 90-day roadmap for more sales and consistent profit (without relying on social media)? Join my upcoming live training here → https://www.thelotco.com/trainings Support the show I"m Mel Robbins! from @thelotco Grab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands). Grab my 8 step checklist on building a profitable product business.