Why You Should Email 3x Per Week (Email Expert Shares)

Send us a text In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names like Jay Shetty, Jordan Belfort, and Agora, discovering firsthand the power of consistent, high-value email communication . The Power of Email MarketingWhy email remains the single tactic that works for nearly every businessHow even a small list of 600 can generate $15,000 in a monthWhy sending three emails a week hits the sweet spot for most businessesThe underrated role of email in building deep relationships versus the fast reach of social media Using AI the Right WayWhy AI can speed up content creation but can also push you backwards if misusedThe “dirty sponge” effect of repetitive, low-quality AI-driven contentHow Zack uses AI to track patterns, test subject lines, and refine campaignsWhy real expertise, experience, and thought leadership must still shine through Real Results from Real CampaignsA client with just 600 subscribers who saw $15K in sales in 30 daysAn agency owner whose daily emails turned $3K into $181K in just 90 daysHow nurturing leads over time (30, 60, 90+ days) consistently drives 4–5x more sales Key Takeaways for MarketersDon’t fear being “salesy”—the problem is usually not enough marketing, not too muchEmail accelerates the know, like, and trust factorConsistency, case studies, and valuable insights are what make your emails worth openingThe sales question changes from if they’ll buy to when they’ll buy Whether you’re sending monthly newsletters or considering moving to three times a week, this episode will show you why email marketing is still the backbone of lasting success. Are you ready to rethink how often and how well you’re showing up in inboxes? Tune in and discover why email may be the most valuable marketing channel you’re not fully leveraging yet. Connect with Zack: LinkedIn: linkedin.com/in/zackzeller22 Website: https://thisshouldntwork.com/test Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here