Why You Didn't Build a Product Last Weekend (feat. A Framework to Seek Out Discomfort)

Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live. BylddTacklebox 0:35 Magical Products 1:51 Story of company that helps restaurants source ingredients 6:27 11 Emails, 0 Products 7:04 Inertia + Discomfort 8:00 BYLDD 9:04 Plan vs. Freestyle (How to Wiggle) 12:35 The Things That Matter and The Things That Don't 13:00 What if your product needs to be professionally designed? 15:00 The Mirror Problem (and the three things to help with it) 16:16 Discomfort = Growth and No One Cares About You 17:12 College Philanthropic Story 18:35 You're going to lose X if you don't > You're going to get Y if you do 20:00 A new lane for the restaurant startup 20:55 How the restaurant startup got their first product out