"Why 'When' Converts Better Than 'If' in Marketing

Send us a text In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others. Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss: Understanding NLP and Its Power in CommunicationWhat NLP really is (and what it isn’t)The three categories of communication—words, body language, and voice quality—and why words alone make up just 7%How to adjust your communication style to create stronger connection and trust Using NLP in Sales and MarketingThe role of “toward” vs. “away from” motivational traits in persuasive messagingHow to balance benefit-focused and pain-point-driven language to appeal to more of your ideal audienceWhy repelling the wrong audience is just as important as attracting the right one Strategic Word Choices That Make or Break ConversionsThe hidden sales-killer in your copy: why “if” slows down buying decisionsThe simple shift to “when” for stronger embedded commandsHow small tweaks in language can make your offers more compelling Key Takeaways for Marketers and Sales ProfessionalsMarketing is for the buyer who is ready now—stop holding back for fear of judgmentFlexibility in communication attracts more of the right clients without diluting your messageWhy NLP techniques work hand-in-hand with AI-generated content to personalize and convert Whether you’re a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately. Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market. Connect with NIKKI RAUSCH: WEBSITE: https://yoursalesmaven.com/ CONTACT INFO: nikki@yoursalesmaven.com| Facebook - https://www.facebook.com/yoursalesmaven/ Instagram - https://www.instagram.com/your_sales_maven/ Linkedin - https://www.linkedin.com/in/nicolerausch FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales  https://yoursalesmaven.com/imperfect Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here