Why Trying Too Hard to Be Different is Hurting Your Business with Megan Yelaney

Okay friends, we are inching dangerously close to the New Year. And if you are anything like me, you’re probably sitting there with your fresh 2026 planner, feeling that creeping pressure to "reinvent" yourself. You might be thinking, “I need a totally new angle,” or “I need to burn it all down and start fresh to get noticed this year.” Before you do anything drastic, listen to this episode. Originally recorded in August of this year, I hit pause on the podcast before releasing… and I’m so glad I did because this is the right time for you to hear this one. I’m chatting with business strategist Megan Yelaney, and this is one of those real, grounding conversations that helps you slow down, zoom out, and rethink how you show up in your business. In this episode, we talk about:The "uniqueness" trap – why trying so hard to be different can actually hurt your sales, and why specificity is what really worksThe messaging pendulum swing that traps entrepreneurs between copying others and being so obscure no one gets itWhy social media feels so dang hard (hint: it has nothing to do with the algorithm)A spicy take on AI –  where to actually use it in your business and where to definitely leave it outHow to niche down without boxing yourself in or burning it all to the ground Leading with empathy – why it’s the most powerful (and overlooked) marketing tool you have right now If you take one thing into the New Year, let it be this: it’s okay to be redundant. The most successful business owners aren"t inventing a new message every Monday. They’re saying the same damn thing, over and over again, until it sticks. So grab your coffee, and let’s get into it! EPISODE  SHOW NOTES👇 https://heathersager.com/episode247 Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER: Work with Heather: https://www.heathersager.com/ Instagram: https://www.instagram.com/theheathersager/ YouTube: https://www.youtube.com/HeatherSager If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.