Why Subconscious Rewiring Is the Missing Link in Lasting Identity Change

 In this episode, Penny breaks down why so many people end up stuck in familiar patterns—even after therapy, mindset work, or personal development. You’ll learn what most methods miss: that your subconscious identity, formed through emotional imprinting, is what truly drives your behavior. When your subconscious doesn’t feel safe becoming someone new, no amount of motivation or habit-stacking will create lasting change. Key topics we explore: Why affirmations, habits, and mindset tools have limits How subconscious identity is wired for safety, not success What early emotional imprints have to do with people-pleasing, fixing, and self-sabotage Why hypnosis isn’t about force—it’s about alignment How theta state activates the hippocampus for memory and emotional shifts The real reason clients circle back to old patterns (and how to help them break free) Whether you’re a practitioner or someone craving a deeper shift, this episode will reshape how you understand change—and why hypnosis is the most ethical and effective path for identity-level transformation. Download: 101 Ways to Create Revenue as a Hypnotist Apply to Elite Hypno Pro™ Certification