90% of Startups Fail. Be The 10% That Succeed w./ Gregory Shepard (Author of The Startup Lifecycle)

Send us a text Discover the real reasons most startups don’t survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you"re building a business, this conversation could be the difference between scaling smart or stalling out. 🔍 In this episode, you’ll hear about:The common traps that even “promising” startups fall intoHow the startup lifecycle affects your strategy and mindsetOne founder mistake that investors quietly notice—but rarely warn you aboutWhat acquirers are looking forWhy structure and timing may matter more than your idea Gregory Shepard is a seasoned entrepreneur, investor, and author with a track record of building and selling 12 businesses across BioTech, TransitTech, AdTech, and MarTech. Throughout his career, he has successfully led startups, turnarounds, cleanups, and roll-ups, demonstrating a deep expertise in business growth and transformation. 📚The Startup Lifecycle: The Definitive Guide To Building A Startup From Idea To Exit by Gregory Shepard  Learn more about Gregory https://www.gregoryshepard.com/author Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com Support the show 💌 SUBSCRIBE to the Biblical Principles For Business Newsletter. Faith is the Bridge. Thank you for listening in! 😀