Why Simplicity is the Secret to Brand Loyalty with Matt Lyles Ep 249 - The Global Discussion

In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity. 00:00 - Welcome & Introduction to Matt Lyles 00:44 - Matt’s Journey: From FedEx to CX Consultant 04:11 - AI vs. Human Touch: Finding the Right Balance in CX 06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting 09:42 - The Power of Community: What is CX Accelerator? 12:50 - The Business Case for Customer Experience and Simplicity 15:33 - The Simple Brand Podcast and the Link Between CX & Employee Experience Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com⁠ • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.