Why Photographers Are Getting Pricing Wrong

In this episode of Beyond the Image, James Patrick takes a direct, professional look at one of the most polarizing conversations in the photography world: ethical pricing. After a viral post claimed that "$2,000 for 100 photos is unethical," the industry erupted into yet another round of pricing debates, judgment, and misinformation. James breaks down why these arguments happen—and more importantly, why they're built on a limited, inaccurate understanding of how photography pricing, usage, licensing, and value-based business models actually work. In this episode, you'll learn: Why "dollars per photo" is the wrong way to price your work How usage, reach, and client impact determine true value How experience, overhead, and production level shape sustainable pricing Why shaming photographers for their rates is the real unethical behavior A clear framework for building a profitable, sustainable photography business How commercial photography pricing differs from family, portrait, and lifestyle work How understanding licensing transforms your earning potential Perfect for: Photographers, creative entrepreneurs, commercial shooters, brand photographers, content creators, and anyone looking to strengthen their business, pricing strategy, and professional mindset. If you've ever struggled with what to charge—or felt pressure from internet strangers telling you your rates are wrong—this episode will give you the clarity and confidence you've been missing. https://jamespatrick.com/