Why People Who Use AI Will Take Your Job Before AI Does

Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business. With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today’s marketers, business owners, and professionals can leverage AI to work smarter, serve customers better, and prepare for a future driven by agentic AI and beyond. Through practical examples and bold predictions, he offers a roadmap for how to ride the AI wave—ethically, securely, and strategically. We Explore: The Role of AI in Modern MarketingWhy AI isn’t new—and why ChatGPT is just a moment, not the movementHow AI streamlines campaign creation, personalization, and data-driven decision makingExamples of multimodal AI tools changing how marketers ideate, design, and launch faster The Co-Creation Principle: AI Then EyesWhy human oversight is critical for AI-generated contentHow to treat AI like an “intern with unlimited hours”—great at speed, but still needs supervisionWhy prompt engineering and context are the secret ingredients to meaningful outputs Enterprise-Ready AI: Security, Customization & ScaleWays big organizations are building private AI instances with brand-specific trainingThe importance of developing generative AI usage guidelines for teamsHow hybrid models can provide power without compromising IP or data security The Rise of Agentic AI, AGI & Ethical BoundariesWhat agentic AI and AGI (Artificial General Intelligence) really mean—and why they’re closer than we thinkThree major ethical risks to watch: plagiarism/IP, black-box decision-making, and corporate responsibilityWhy traceability and transparency in AI outputs matter more than ever before 🔑 Key Takeaways for Marketers and Business LeadersAI won’t take your job—but someone who uses it better might.Sell outcomes, not features. Customers want solutions, not specs.Secure, contextual AI use is the next competitive advantage.Upskilling is non-negotiable. The next wave of AI will reward those who learn, test, and adapt. Whether you"re a solo marketer, a tech leader, or a curious business owner… …this episode offers clarity, inspiration, and real-world advice on how to integrate AI into your workflow without losing the human touch that makes great marketing work. 🎧 Ready to ride the AI wave instead of being crushed by it? Tune in to learn how to blend strategy, ethics, and innovation in an AI-powered world. 📚 Connect with Nuri Cankaya & Grab the BookLinkedIn: https://www.linkedin.com/in/nuricankaya/Follow his daily insights on LinkedIn for AI + marketing inspirationBook: AI in Marketing on Amazon Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here