Why Nobody Understands Your Big Idea - And How to Fix It (Tamsen Webster)

What if your big idea isn’t landing—not because it’s wrong, but because your audience doesn’t understand it the way you do? In this episode of Time to Thrive, host Bethany Meadows sits down with message strategist and Thinkers50 honoree Tamson Webster to unpack the real reason most leaders struggle to get buy-in. From her Red Thread® framework to the psychology of transformational change, Tamson shares how to make your message resonate on a deeper level—so it sticks, spreads, and sparks action. Whether you"re leading a team, pitching a new idea, or building a brand, this episode will shift how you think about communication forever. You’ll learn:What a “Red Thread” is—and why your message needs oneThe 4-part structure your brain already uses to make decisionsHow to avoid persuasion fatigue and build lasting buy-inWhy leaders should make the audience’s case, not their ownHow small business owners can communicate big ideas without sounding “salesy” Practical, research-backed, and packed with examples—this is a must-listen for entrepreneurs, marketers, and leaders alike. 🔗 Learn more about Tamson and her work at Message Design Institute 00:00 Introduction and Guest Welcome 00:35 Icebreaker Question: Vintage Love 01:30 Tamson"s Journey to Message Design 03:39 Understanding the Red Thread 05:33 Importance of Red Thread for Leaders 08:21 Tips for Entrepreneurs on Communication 11:36 Building a Strong Case for Your Idea 16:12 Practical Application for Business Owners 22:55 Strategic Business Differentiation 25:12 Understanding Customer Motivation 26:17 Physics of Motivation 29:44 Internal Motivation and Trust 35:46 Principle of Lasting Change 40:10 Make Their Case, Not Yours 44:31 Conclusion and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.