Why most Amazon brands FAIL on Shopify with Chase Clymer

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business. Highlight Bullets > Here’s a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscape In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures. Here are the 3 action items that Josh identified from this episode: 1. Assess and Build Your Team’s Shopify Skills  - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.   - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements. 2. Optimize Your Amazon Performance Before Transitioning - Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.   - Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition. 3. Develop a Robust Shopify Marketing Strategy - Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store. - Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric Eye Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn Related Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.  I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...