Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne

Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision. Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection. Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out. What You’ll Learn: The Dark Side of Discipline and Filtering the Right HabitsHow Accountability Creates Effortless DisciplineFinding Your Why and Creating a Vision FilterWhen “Good Habits” Sabotage Great OutcomesThe Perfect Day Formula and Writing Life into RealityVision Misalignment and the Cost of Choosing the Wrong MarketEliminating vs. Adding More DisciplineBuilding a New Identity with SystemsCoaching and Audiobooks as Discipline ToolsCraig’s Most Profitable Funnel and Russell Brunson’s Unintentional BoostWill AI Replace Coaching? Craig’s ThoughtsWhy Human Connection Still Wins Connect with Craig Ballantyne: Website - https://www.earlytorise.com/LinkedIn - https://www.linkedin.com/in/craigballantyne/Book: The Dark Side of Discipline - https://www.amazon.com/Dark-Side-Discipline-Chasing-Achieve-ebook/dp/B0DX41KMRBBook: The Perfect Day Formula - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557Book: Double Double by Cameron Herold - https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995 Resources: Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.