Why Human-Centric Marketing Is the Future

What if everything you knew about marketing was wrong? Is the secret to standing out in a noisy world actually... being more human? Forget chasing perfection—connection is what cuts through. But how do you stay real in an AI-dominated landscape? In this episode, I sit down with my friend Phil Treagus-Evans, co-founder of the award-winning agency Giraffe Social and author of the bestselling book Human First Marketing. Phil’s on a mission to strip the BS out of brand-building and help us rethink what real connection looks like in business today. We talk about how AI is changing marketing (for better or worse), why lo-fi content outperforms the polished stuff, and how trust—not tactics—is the new currency. Phil even coaches me live on my own brand strategy—so if you're building yours, you’ll want to grab a pen and play along. This conversation is honest, challenging, and packed with practical gems. If you’re tired of robotic content and want to stand out by being you, this one’s for you. Let’s be real — if you’re drowning in day-to-day crap, you’ll never scale or exit. The Exit Playbook is your ticket out of the chaos. Learn how to stop being your own bottleneck and start leading like a boss. It’s free, no email required and no BS. Grab it now Chapters 00:00 The Shift to Human-First Marketing 02:57 Understanding Authenticity in Marketing 05:44 The Impact of AI on Marketing Strategies 08:39 Creating Unpolished Content 11:22 The Empath Framework for Customer Understanding 14:02 Navigating AI in a Human-Centric World 25:08 Drafting AI Policies for Transparency 26:33 Building Community in a Distracted World 30:22 The Value of Content Creation 34:42 Human-First Marketing in B2B 39:04 Lessons from Writing a Book 41:23 Coaching Insights and Personal Branding 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT THE GUEST LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/ Instagram: https://www.instagram.com/philtreagusevans/ The book: https://amzn.eu/d/dBtmCi9 ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices