Why Emotional Marketing is the Key to Business Success

Most buying decisions aren’t based on logic—they’re driven by emotion, connection, and trust. Chantal Cornelius helps businesses tap into this by using emotional marketing instead of generic selling points. As an international speaker, marketing mentor, and author of Standout Strategies, she explains why traditional USPs often fall flat and how to stand out by understanding what truly resonates with clients. She shares five success strategies—Certainty, Connection, Contribution, Growth, and Significance—to help you identify your dominant emotional driver and build stronger customer relationships. From refining your messaging to making sales conversations feel effortless, Chantal’s insights will help you attract the right clients and create a business that feels authentic and impactful. Highlights:Find out how to align your brand with the emotions that truly influence customer decisions.Identify the emotional strategy that best suits your business and use it to stand out.Uncover the power of language and how the right words can make your marketing more engaging.Develop a strategy to attract ideal clients while naturally filtering out those who aren’t the right fit.Apply proven techniques to make sales conversations feel more natural and emotionally resonant. Connect with Chantal: Website: https://appletreeuk.com/ LinkedIn: https://www.linkedin.com/in/chantalcornelius Instagram: https://www.instagram.com/chantal_appletreemarketing Facebook: https://www.facebook.com/AppletreeMarketing In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler – you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new...