Why Donor Stewardship Matters and Why You Need a Plan

10 Dec 2024 • 19 min • EN
19 min
00:00
19:16
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How do you determine the right price for naming opportunities in your capital campaign? Join Amy Eisenstein and Andrea Kihlstedt as they unravel the art and science behind donor recognition and stewardship. From avoiding common pitfalls in pricing naming opportunities to designing a donor recognition plan aligned with your gift range chart, this episode offers practical insights to elevate your campaign strategies. Discover innovative stewardship ideas, how to navigate DEI considerations in donor recognition, and why thoughtful planning from the outset can make or break your campaign’s success. Whether you're planning your first campaign or refining your approach, this episode is packed with actionable advice to inspire your next steps. ------------ This is an encore presentation originally aired on November 15, 2022.

From "All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit"

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