Why DECIEM'S Black Friday Boycott Works

Dan and Chris speak with the Founder of a £2 billion brand that takes the bold step of shutting down on Black Friday — the biggest shopping day of the year — and how they continue to thrive! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices