Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

10 Mar 2025 • 20 min • EN
20 min
00:00
20:57
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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore how to collect zero-party data to drive Shopify store conversions.   Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.   Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.  Topics discussed in this episode: What zero-party data is and why it"s more reliable than third-party cookies. How to implement surveys at different customer journey touchpoints. Why marketing attribution surveys often contradict Google Analytics data. What questions to ask in post-purchase surveys. How to create engaging surveys with high response rates. What the ideal survey incentive amount is ($1 per minute). How one retailer reduced $80,000 in dead stock using product surveys. Why sharing survey data improves team decision-making. How to balance survey frequency without annoying customers. Why human connection through surveys builds trust in the AI era.  Links & Resources  Website: https://www.gojiberry.app/ Shopify App Store: https://apps.shopify.com/gojiberry LinkedIn: https://www.linkedin.com/in/timothy-andersen/  Get access to more free resources by visiting the show notes at https://tinyurl.com/3r2j8p4f  MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It"s FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/ Become A Smarter Online Seller In 5 Minutes Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

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